Reddit just dropped a major update that could affect a lot of creators, especially those in the adult space.
As of July 17, 2025, Reddit has officially started rolling out age verification for UK users, aligning with the UK’s Online Safety Act. This means if you’re a creator based in the UK or have a significant audience there, you need to be aware of how this could impact your visibility, traffic, and income.
What’s Happening?
Reddit users in the UK will now be required to verify their age to access NSFW (Not Safe For Work) content—including your spicy posts, nudes, and adult-themed subreddits. The verification process is powered by a third-party company called Yoti, which checks users’ IDs or uses facial recognition to confirm they’re 18+.
Reddit isn’t the only one doing this, platforms like Pornhub, X (formerly Twitter), and OnlyFans have all started introducing similar measures in response to increasing government pressure to protect minors online.
Why This Matters to Adult Creators
If you’re promoting yourself, posting teaser content, or funneling traffic from Reddit, this change could massively limit your reach in the UK if your audience can’t or won’t verify their age.
Expect to see a drop in:
- Post visibility on NSFW subreddits
- Click-through rates to your paid content (e.g., OnlyFans, Fansly, etc.)
- Overall traffic from the UK
It could also make it harder for new UK users to discover your content organically, especially if they don’t go through the verification process.
How to Adapt Your Strategy
Diversify Your Promo Channels – Don’t rely on Reddit alone. Explore other traffic sources like Telegram, Discord, paid ads (where allowed), or even launching your own blog or landing page to control your funnel.
Geo-Target Your Promotions – If you use tracking links or paid traffic, you may want to target non-UK countries where access is unrestricted.
Create a UK-Specific Message – Consider posting reminders on your Reddit bio or profile that UK users may need to verify their age to view your spicy content guide them through it if needed.
Watch for More Changes – Age verification is just the beginning. The Online Safety Act could push other platforms to introduce similar rules. Stay ahead by future-proofing your marketing and community-building strategy.
Final Thoughts
This is a wake-up call for creators who’ve built their empire on platforms they don’t own. The adult creator space is shifting, and it’s time to play smarter, not just harder. Build a direct connection with your audience, own your content funnels, and adapt fast to these digital policy shifts.
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