IG creators have long feared that phrases like “link in bio” could trigger the algorithm to suppress their content, supposedly because such links drive followers away from the app. But Adam Mosseri, Instagram’s head, recently put that rumor to rest.
In a July 23, 2025 statement, Mosseri said:
“I wanna take a second just to debunk a myth… If you say ‘link in bio’ it’s going to decrease your reach. That is not true. You’re more than welcome to say ‘link in bio,’ it will not affect your reach one way or another. Adding ‘link in bio’ can be super helpful… so please feel comfortable doing it as much as you like.” instagram.com+4oneupweb.com+4blog.hootsuite.com+4oneupweb.com+5socialmediatoday.com+5instagram.com+5
That confirmation is a win, especially for creators who rely on Instagram as a traffic source for off-platform funnels—like custom content signups, newsletters, merch, or premium links.
Why This Matters to Spicy Creators
- So, apparently, your CTA is safe: You can openly direct fans to external links—no hidden algorithm penalties.
- More control over traffic: Encourage followers to click your bio link without fear of being deboosted.
- Focus on engagement content: Caption CTAs won’t hurt reach, so prioritize value-driven content and genuine connection.
Instagram isn’t restricting your ability to monetize or drive conversions, it’s just cautious about clickable links. Now, armed with clarity, you can confidently lean into “link in bio” and drive quality traffic where it counts.
